Deola Sagoe

Deola Sagoe
Deola Sagoe Photo:

Deola Sagoe is the frontline Nigerian haute couture designer daughter to Michael Ade Ojo of Elizade Motors. Deola was educated at the University of Miami and University of Lagos with a Masters in Finance and Management before she discovered her passion. Adopting the trade name, O’dua Originals, she made her debut in 1998. Deola became a fashion designer of import attempting the dynamism of creating modernity out of what is steeped in history. Deola’s Odua label belonged originally to her mother who designed and supplied baby clothes to branches of British stores in Nigeria. Growing up, Sagoe was surrounded by fashion designs and sketches and later started to help out, till she began her own sketches. In Nigeria, she found success dressing the wealthy social set. Her lasque collection inspired by the work of Shade Thomas, tagged Komole, was an adaptation of the designs of the 1960s and ’70s. With this, Deola presents the African taste in a feminine and beautiful piece adding a modern twist to it. Deola featured in Kunle Afolayan’s 2014 October One movie, in which she played the role of Funmilayo Kuti.

Tope Apoola
Profession: Writer