Updates from Professionals

  • Litcaf - Remilekun Falade

    Remilekun Falade 3 months ago

    Hello everyone. We are on to LitCaf. The very big one.

  • Litcaf - Adedamola Abraham

    Adedamola Abraham 3 months ago

    Kids should not be encouraged to dump the sciences for anything. That is not hoe to grow an economy.

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 3 months ago

    What caption for this? Surely a great shot.

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 4 months ago

    This is how we do it. Happiness at work..Come try LitCaf

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 6 months ago

    What we do at #LitCaf #Coworking

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 6 months ago

    Not all about tech. Our use base is diverse array of gentle men and ladies. #LitCaf is where you want to be. #Coworking #Yaba #Lagos

  • Litcaf - Tope

    Tope 6 months ago

    Lets do this together, Otondo friends.

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 6 months ago

    Dictionary definition of freelancer. How well do you agree with that?

  • Litcaf - Lovey Dovey

    Lovey Dovey 6 months ago

    Hello Everyone. Happy to be here on LitCaf

  • Litcaf - Apoola

    Apoola 6 months ago

    Idealized Biafra. Nothing shameful about that.

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 6 months ago

    Good morning everyone. Wake up with a newer determination to achieve your objective.

  • Litcaf - Tope Apoola

    Tope Apoola 6 months ago

    Still testing. One long test.

  • Litcaf - Apoola

    Apoola 6 months ago

    We got books to lend.

  • Litcaf -

    7 months ago

    Memory lane...Ken Saro Wiwa

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 7 months ago

    One innovation of ours.

  • Litcaf - Temitope Jeremiah

    Temitope Jeremiah 7 months ago

    May7ven was born in May 7. I thought that was obvious. However, that isn\'t what we are talking about now. Do you know that this website actually does not allow copy and paste because of its care about aesthetics?

  • Litcaf - Tope Apoola

    Tope Apoola 8 months ago

    Me..Me..Me

  • Litcaf - MI Apoola

    MI Apoola 8 months ago

    We research and present needed data to help with forecast, survey, and decision making. SND MiniMax Consultancy.

  • Litcaf - MI Apoola

    MI Apoola 8 months ago

    Hello everyone. I like to introduce SND MiniMax Consultancy. We are involved in data collection and human capacity building.

  • Litcaf -

    8 months ago

    Hello, LitCaf. Seems very exciting, what\'s coming down here. Meanwhile, making a shout-out to best gal, May7.

Consumer Behaviour

Shopping Mall in Lekki, Lagos.
Shopping Mall in Lekki, Lagos. ©Xplore9ja

Consumer Behaviour, the understanding of the buying behaviour of people composing the target market of marketers, particularly retail outlet operators, is a major task facing their business. The rather keen competition in today’s market makes it imperative for the individual retailer to seek not only to retain their patrons but also to attract new ones as much as possible, and in fact, attempt to build a loyal group of customers.

Some attributes of retail outlets do influence store choice. It is therefore possible to predict consumer’s choice of retail outlet on the basis of the knowledge of their perception of the importance of the notable evaluative criteria or the image factors. Consumers in a developing country like Nigeria are like their counterparts in the developed countries, open to the influence of store image characteristic in their retail outlet choice. However, it is apparent that some attributes of outlets are more prominent than others in influencing consumer choice of an outlet where to do shopping. Analyses have also revealed that some of the personal characteristics of customers such as education ethnic subculture, geographic subculture, and religion also have some influence on consumer choice of retail outlets. There are also indications that the choice or preference for an outlet is not independent of the nature of the product to be bought.

Although consumer’s attitude affects their perception of the importance of some retail outlet attributes, the outlet choice behaviour of the consumer does not depend on his shopping attitudes. Some stores in the Modern Retail Outlet (MRO) category were visited more often by consumers than others. Evidence suggests the existence of loyalty for particular stores among consumers. Most consumers usually buy almost all their requirements from the local market. Nonetheless, there is abundant evidence that while groceries, foodstuffs, and housewares are often bought from the local market, some durable high unit value items such as electronics and health and beauty care products are bought from the MRO. Notably, the frequency of trips to MROs is generally very low and varies across product categories. Analysis has revealed that a satisfied customer will most likely repeat patronage at an outlet that provided the satisfaction.