Betty Irabor, Editor-in-Chief of Genevieve, a lifestyle magazine, one of the most consistent female media professionals. In 2005, Betty, through Genevieve, launched a war against breast cancer. Its first breast cancer benefit, The Pink Ball, was held that year. And with it came a massive awareness campaign, which placed the accent on the risks associated with the scourge and how early diagnosis can make a difference between life and death. As an advocate for breast cancer awareness, Irabor, through her medium, continued to enlighten and educate women on the need to take a mammography, the standard test for early detection of breast cancer. Genevieve donated a mammogram machine to the Breast Cancer Screening Centre of the Lagos State University Teaching Hospital, LASUTH.
Betty is acclaimed as one of the most stylish ladies in the society, preferring a lot of colourful ankara that flattered her body. Her classic dress sense included little black or red dresses and flowery dresses. Also, she favoured boubous and kaftans. Betty Irabor was born in 1956 to a policeman father and dressmaker mother who got divorced, leaving her and her other three siblings to the care of her mother. She got married to Soni Irabor, a broadcaster, in 1983[i]. Betty’s whole experience in journalism was the five years spent in the features department of the Concord Newspapers.
[i] The News April 13, 2009