Connecting Local Vendors with the best Delivery Partners

How sales is being multiplied with the right Delivery & Vendor Growth Partner

Red Media surveyed a focus group in 2024 and found 97.1% of them have ordered food at least once. There is no doubt to the potentials of food delivery market especially in Nigeria. Growth figures in food delivery by Stastista, 10.5% in 2025, implies that delivery contributes impressively to overall profit in participating restaurants. The benefits of ordering are obvious to highly educated persons, often with regular and substantial income- the demography the Red media certainly covered that returned the overwhelming percentage of users against non-users. While we revere in this US$3.07bn market size, a pro-active measure wouldn’t hurt or strategy to take more share of the market or to expand the market size itself by improving on the huge demerits of the system.

These inimical factors to vendor profit margin do not only result in high cost to buyers but also impacts the quality of products, food in this case, because of the attention sometimes paid to delivery which should be directed at making good dishes. The challenge, so huge one would almost consider ditching the whole idea about delivery, is often mitigated by the sheer size of the market. Should there be restaurant owners who dare to think multiplying their revenue, confronting these challenges will potentially increase profit most impressively.

Why some people don’t order

Market size regardless, the demography that does not order food is huge. Skepticism about quality, delay and poor handling are among the factors which many consider before deciding against delivery. Factors such as poor road network, high cost of fuel, reliability of delivery partners, and risk of damage make vendors helpless. With the right strategy however, it will be found, both the realities within or beyond the control of vendors can be optimized to achieve better result.

Whatsapp to the rescue

Designed for direct communication, the Whatsapp because of its focus on interpersonal messaging is hardly the first to come to mind in business-making. However Whatsapp have evolved very nicely to include specialized features which now directs its main purpose for the benefit of businesses. Its 2.7 billion user base is big, but facebook is bigger, you would say. Facebook serves businesses well but it is not as customer-centric. With facebook, vendors can make broader marketing and brand awareness but this will not convincingly address the deeply seated concerns of non-users neither will it improve the experience of faithful users. Skillful use of Whatsapp can solve problems of trust because of its direct customer communication and support, end-to-end encryption and preference for specific regions.

Through whatsapp customers engage directly in real time allowing for feedback and prompt updates about their orders. Response time, according to IBM is reduced by 35%; either because of its 99% opening rate or the fact that it has interactive templates having pre-approved messages allowing vendors to send pro-active updates. These features of Whatsapp, not so pronounced in other platforms, cover the trust gap which discourages non-users as well as reward retain the patronage of existing users.

Now to the real problems of Delivery

Trust can be established by direct communication but that does not solve the real problems- some of which are beyond the vendor or even their delivery partner. Roads can be bad, fueling delivery vehicles is expensive, the logistics of varying delivery distance is complicated, and there could be spillage. While these are legitimate drawbacks, the right Delivery and Vendor Growth Partner will rather than make excuses design models to overcome the challenges. Delivery routes optimization, maintaining clear communication through the use of reliable devices, proper management of inventory with the right technology are part of the things that make a difference. Tech-enabled logistics will include such things as the integration of API with other business systems allowing for efficient management of customer interaction and business operations.

Your reliable logistic partner

To have a good market share in your industry in Nigeria you nee da tech-enabled logistics and vendor services designed to simplify how food vendors, restaurants, and small business reach their customers. Local vendors are connected with reliable delivery partners and a growing customer base all through a simple, Whatsapp powered ordering system. Visibility, tools to grow sales and faster payment systems are all pecks to empower food sellers to focus on cooking while customer orders, logistics, and support is handled in the most professional manner.

Offer by: