Acquiring the biggest possible market share with expert strategies

 

 

The goal of digital strategy is to acquire the biggest possible market share in the any business ecosystem, utilizing both conventional and innovative means to achieve stated sales target. Primary to this objective is the obtainance and analysis of data with the aim of streamlining the most cost-effective strategy for subsequent campaigns. A Specific Measurable Attainable Relevant Time-bound goal should be the feature of strategy.

 

METRICS TO MEASURE SUCCESS

Above industry conversion rates for sales.

 

Strategy

Tailor made strategy is determined through peer examination  as potentially the most efficient for achieving sales goals based on the nature of your venture as well as the needs of will-be clients. This is could be one of or combination of Business to Business B2B, Business to Business to Consumer B2B2C, and Business to Consumer B2C. Usually many digital marketing options  suits different ventures but it is incumbent on each venture to streamline only the most relevant and the moist suitable for their budget.

Account Based Marketing (ABM): Executives and other decision making personae will be targeted specifically to drive business prospects through the sales funnel. This method will include the identification, first of relevant businesses. Executives of identified companies under these organizations of interest will be targeted as focus is immediately placed on them as through the sales pipeline.

Content Marketing: Decision making for many of venture prospects is bedeviled by factors cannot be sufficiently storied. This presents the opportunity to assume a position of authority on behalf of the venture, ultimately to be the trusted business from which a purchase can be made. Video blogging (Vlog) and text blogging are avenues to committing relevant subject matters to the internet search engines for the purpose of reaching potential clients in the wide or streamlined audience pool.

Social Media marketing: Contents will be used to populate the feeds of social media of your venture to drive traffic to your website, whatsapp, or any promote product and services, and to engage current and prospective customers. Through this avenue, the venture may also adapt its customer support program as well as collect reviews that may be used for wider outreach.

E-Mail Marketing: Since data to be collected during identification of buyer personae and prospective businesses will include emails, venture messages can be pushed to these emails using the most result-oriented approach to maximize response.

Pay Per Click, PPC : Special sales messages can be communicated via Google Ads to reach persons who searches for keywords right for vehicle tracking and fleet management. This PPC method is important for visibility among competition.

 

Who is your Ideal Buyer?

 

There is a need to understand buyer personae. This is because humans with hobbies, preferences, and experiences are the ultimate decision makers. Tactics will therefore commence with the determination of who your ideal buyer is (presuming the executive is the buyer and removing the team/individual dichotomy for marketing purpose. To determine who, data of identified executives of identified companies and other prospective client organizations will be examined to arrive at the buyer personae.

 

 

How to move buyer down the sales funnel

Resource from marketing channels must reach prospective buyer for the pre-determined amount of times within specific time limit. The best case will be to record sales or even convert to loyal customer with the first reach but in reality it takes two or more to record sale and more to acquire a loyal customer, even an advocate. Once the first channel is engaged, we will follow up with recommended tactic.

The following will be the driving force for propelling buyer down the sales funnel

 

• Application of correct keywords to be used across channels
• Consistency of brand identity
• Copy texture to ensure the right use of language with consistency
• Visibility of vanity asset; Trade Mark, in social media posts

 

 

 

 

Identified sectors will be reached concurrently through marketing channels suitable for the Awareness| stage of the funnel. Rationale for this is so to optimize these channels for time and cost-effectiveness and to increase the chance of reaching prospects multiple times who belong to more than one sectors simultaneously or who have pain points across sectors. Campaign will therefore take a chronological stance, beginning with content curation and graduating to social media management till it gets to Outreach marketing in the order shown below:

 

• Keyword research
• Content curating | creation, and Social Media Management
• Website SEO Management
• Blogging | Guest Blogging
• PPC Marketing (Google Ads) placement
• Social Media paid marketing placement
• E-Mail Marketing
• Mobile App Marketing
• Outreach Marketing (reaching out to SaaS businesses with potential partnership prospects with the view of reaching established customer base for up-selling or cross-selling of product.

Leads will be followed up by informed and eclectic usage of these channels to guide the highest possible number of buyer personae to Action, ultimately to become advocates through a post-sales referral program.

 

 

DELIVERABLES

 

• Management of a niched instagram handle with regular updates of topical materials, fine graphics, and effective copy-writing.
• Search Engine Optimization, SEO of website with the aim of attaining sustained front page placement at the Search Engine Result Page, SERP
• Content curating and blog writing. Articles will be published in website blog intermittently to improve SEO as well as reach potential buyers. Curated contents are used to populate social media feeds.
• Guest Blogging
• Placement and management of effective PPC Marketing (Google Ads)
• Placement and Management of effective Social Media Ads.
• E-Mail copy writing and administration of effective scheduled emails using bulk email software
• Customer support through Email, SMS, and web-based Chat box.
• Outreach Marketing to identified SaaS businesses with a view of reaching established customer base for up-selling or cross-selling of product.