Web 3 and the brave new world

Harnessing the benefits of the new internet for business

Imagine waking up in the morning to find your company have won that contract it never bided for, and three funding firms have lined up to partner on delivering, without them knowing who you are or ever venturing to find you. This is the world that is soon to come. Many predicted it would fifteen years ago, but there are reasons to believe it will come without notice. Welcome to the Web 3.0, the next generation of the internet envisioned to bring more power to individual users than the present 2.0 which is largely controlled by big corporations.

Many features of of Web 3.0 are already here- Blockchain, Semantic Web, tokenization of web assets, and Decentralized App. Even though 3.0 is still much like science fiction, we are already living in the fiction and it won’t be long before we wake up to the scenario mentioned here as it begin to play out in our very eyes. Companies are already harnessing the unfair advantages the evolution portends, and for them it is not just about preparing for the future web. Many professionals are already acquiring basic understanding of its core technologies, and familiarizing with JavaScript and newer web development languages like Rust, which some are beginning to use for web 3.0 projects. The problem with venturing into this new scope of possibilities for the benefit of your business is that the web 3 is a new field where so many things are possible and there are no strict conventions yet. Some persons who claim expertise could exaggerate their capacity a bit, or lead business owners on. This is why there is need for some control- a system where professionals with the right credentials are not only hired, but also guided into delivering on novel or conventional projects.

Web 3.0 is already here!

Never mind the fancy terms used to differentiate the level of adoption many web features have had, Semantic Web is just like the popular Search Engine Optimization just that it pre-empts intentions a lot more due to the way it structures information. Decentralised apps are already being wraped inside centralized applications, web assets are already being tokenized. Crytocurrency and Artificial Intelligence is already a thing. Talents are using these features, potentially in surprising ways to achieve things that are farfetched for Web 2. Major brands including Meta, Starbucks, and the NBA are already allowing users to create metaverse contents or NFTs.

Harnessing the benefits for business

Business opportunities in web 3 are enormous. In it, companies are able to tailor web products and services to the individual. Marketing is done in ways that are less intrusive but more effective. Supply chains can be monitored better, and data generally handled in well-ordered manner. Issues with payment as often encountered in web 2 can be potentially solved with the use of crypto-currency rather than the conventional government issued money. Ultimately, machines do not only use data intelligiently, they are given the autonomy to act.

Web 2.0 is the world that is known to many at this present time, but we should be mindful of the reality that it was shaped from the acquiescence of those who created it, their level of commitment and knowledge, with the technology that is available to them at the time they brought it about. As businesses transited form web 1.0 with its HTML defined layout to web 2.0 where users are able to contribute or collaborate on web contents so will web 3 come with its own possibilities and rules, bringing with it models which early adopters will find rewarding. Mid-sized to big companies or even smaller companies that want to treat themselves to a little advantage over others should find good web 3 talents not later but now. We are here to help!

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