Imagine !

The new wave of Elon Musk owned Artificial Intelligence is as exciting as it gets and many are catching the fever. Dubbed “Imagine” People can now visualize what used to be the exclusive preserve of their individual senses.. Videos that the xAI can afford is only a few minutes long, and with its limitations there continue to be borders even for a thing as wild as sheer imagination. The cinematography of the 21st Century already on it own path could decide to be unbothered and get away with it; humans after all did not just start to imagine. Unbothered as it may seem, Imagine has challenged organic content creation in areas which were hitherto deniable, such as Visual Effect or the use of unfamiliar locations such as unearthly plains.

Put succinctly, Imagine has helped to show what could be possible with cinematography. If this is seen as a good pointer to the future rather than a nagging challenge, then a new phase is on the horizon for video creation. Rather than hold on to the obvious edge the non-AI video creation has over the AI, a good cinematographer takes useful lessons from every new development to improve quality.

Impact of AI on Video Production

Let us see it this way, the script describes from the imagination of the scriptwriter and relies on the strictest interpretation from other crews, especially the actors. This sounds a lot like what the xAI does. It is indeed part of the production process, and it should serve to amplify the work of the crew, such that interpretation may come from a more workable position. To consider that this might impact production industry negatively is to consider plastering of building a bad thing for painting of the buildings. To harness the benefit of this new progress in technology, the cinematographer must use these tools to enhance the speed, quality and accuracy of production.

If there is any threat to the video production industry it comes not from the new technology directly but from the non-use of its features in unlocking new possibilities. The rate of adoption of the Imagine AI shows people are finding their own entertainment. They may develop a taste that will be difficult for the production level quality to catch up with. This may not impact the figures in the interim, but it may trigger a downward spiral. There is no doubt cinematographers all over the world will take new lessons. The onus is on the producer, the advertiser, the content marketer to identify and trust those professionals who are going with the tide. The benefits in the offing are humongous.

Responding profitably to the AI revolution

Emergence of advanced AI has opened up new means to video production managers in achieving the goals of clients. This may be done by syncretizing AI with the traditional model or by going fully AI using extant skills. High quality production may then be available at smaller budget. This is good news for the millions of video content creators who need to communicate effectively with existing or potential client base within their short attention span.

Today there are apps like Vimeo which seek to address the skill gap which belies the capability of amateur creators. Small influencers should by all means take advantage of those as they expand their fan base. Once they exit the discovery phase of an emerging career, it becomes pertinent to additional layer of professionalism, else they will be stuck at the discovery stage and ultimately have their voices drowned out by competition. An eclectic pro will serve you best- who understands in addition to the AI, video editing, photography, video production, content creation and Cinematography. This will allow you achieve high quality content without crowding your production set or breaking the bank.

Offer by:

Ezekiel
Profession: Photographers